Fairtrade vs Direct trade coffee - explained

  • Vanessa Hernandez
As a coffee lover, you have probably heard about Fairtrade and Direct trade coffee, and there is a lot of debate surrounding which is better. In order to dispel some of the myths, we wanted to explain the difference between the two, and the pros and cons of each. In a world of free market economics, the price of a commodity such as coffee is determined by its supply levels versus the level of demand for it. If the supply level is higher than the demand for it, the price generally reduces, however, when the supply falls, and demand exceeds the supply, the price will go up as buyers are prepared to pay more for it...
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