Spotted: A number of research studies have suggested that climate change could see the world lose more than half of its best coffee-growing land. On top of this, new coffee plantations often lead to deforestation, and the subsequent loss of biodiversity. Don Maslow Coffee was founded to demonstrate that there is a more sustainable way to grow and process coffee. The company was named for Abraham Maslow, the pioneer of the famous ‘Hierarchy of Needs’ pyramid.