sustainablehondurancoffeeAt Don Maslow, we promote the concept of Self Actualization an idea developed in modern days by Abraham Maslow but it is a way of life that has been part of ancient cultures for millennia. 

Self Actualization is simply about fulfiling your full potential as a human.

The concept may seem to be an abstract idea, however, Self Actualization is just a commitment to making ourselves better every day, rather than a place we will eventually arrive at. It is a journey that we will enjoy with all that it brings, bad hair days, euphoria and everything in the middle.